Byron Bay Cookies Celebrates 35 Years with a Fresh New Look for itsBestselling Cookie Bites
Just in time for Summer, Byron Bay Cookies has released a fresh new look for its bestselling range of cookie bites.
The relaunch coincides with Byron Bay Cookies celebrating its 35th anniversary, an important milestone for the brand that started at the local markets in Byron Bay, and is now spreading its crumbs worldwide.
Baked to perfection in Byron Bay, each perfectly-sized cookie bite is crammed full of generous inclusions, from creamy choc chunks to crunchy macadamia nuts and juicy jelly pieces.
Taking inspiration from the endless Byron summer, the newly revamped pack design celebrates classic moments from Byron Bay life. From surfing at The Pass to roaming the local markets, taking in the sights of the hinterland or walking up to the iconic Lighthouse, each cookie pouch boasts a colourful illustration from Australian artist Chloe Joyce.
The new look also introduces a colour palette of vibrant pastels, and animal lovers will be pleased to spot a different furry (or feathered) friend on each pack.
From ultimate classics like White Choc Macadamia and Milk Choc Chunks, to newly introduced dessert-inspired treats like Banoffee Pie and Caramelised Apple Pie, the cookie bites range from Byron Bay Cookies caters for all cookie lovers, including sought-after gluten free varieties.
As Rinoldi and Byron Bay Cookie Company Director Bill Quayle explains:
“This revamp marks a significant change which has been well received by trade and consumers alike. We wanted to elevate the look of our popular cookie pouches, but in a way that would remain true our brand. It was important for us to give the range a unique flair by working with a talented Australian artist.”
Look out for Byron Bay Cookies at Woolworths and Woolworths Metro supermarkets or online at www.woolworths.com.au
Byron Bay Cookie Bites Pouches (100g) are available in 6 standard flavours (RRP $4.00) and 2 gluten free flavours (RRP $4.50)
About Byron Bay Cookies
From humble beginnings in a small country farmhouse in the Byron Bay hinterland in 1990, the Byron Bay Cookie Company now spreads its crumbs around the world. Crafted with passion and baked to perfection in Byron Bay, Byron Bay Cookies are full of luscious ingredients and harmonious flavour pairings, delivering a moment of indulgence with each bite.
Byron Bay Cookies have been flying with Qantas for over 20 years, and can be found in cafes, hotels, department stores and supermarkets around Australia.
Shop online at www.cookie.com.au
Worldwide shipping available
Follow our crumbs:
TikTok: www.tiktok.com/@byronbaycookies
Instagram: www.instagram.com/byronbaycookies
Facebook: www.facebook.com/byronbaycookies
The Byron Bay Cookie Company is family owned by Rinoldi; an Australian food manufacturer based in Victoria.
For more information about Rinoldi: www.rinoldi.com.au
About Chloe Joyce
Australian Chloe Joyce is a talented Illustrator and Designer who started creating unique artwork for Byron Bay Cookies back in 2019. The brief was to create bespoke illustrations inspired by Byron Bay scenes, such as the iconic lighthouse, the lush hinterland, and the vibrant local markets.
Samples of her art can be viewed on her Instagram.