Meet the Makers: SAVVY Beverages
By Kate Love
Meet the Makers is a series on the makers and creators at Byron Markets, what makes them passionate about their products, and how to make a micro business a success.
We sat down with founder and CEO Mark Curry to find out more about SAVVY Beverages:
Tell us about your business/product.
SAVVY BEVERAGES makes products that give your brain a boost. We use nootropics to help people to improve their mental wellbeing, energy and mood.
People love our products as there is nothing else like them in Australia. Our products are made by Aussie health professionals to boost people’s brain power.
We make drinks, coffee powder, and biodegradable and compostable coffee pods! We are making snacks, balls and bites too!
What are nootropics?
Nootropics are often called “cognitive enhancers” or “smart drugs”. They are supplements that improve the way the brain works. They can improve memory, increase mental alertness and concentration, improve mood, and even reduce stress and anxiety.
Why did you start?
I used to work as a lawyer and hated it, so I studied nutrition, worked up the courage to leave a career and start a brand new business.
We wanted to make the best products to help people get the most out of their brain. SAVVY uses nootropics and adaptogens to help people to feel better and have lasting energy every day.
What do you love about the markets?
The markets is a fantastic opportunity to talk to people directly about the benefits of our products.
People are interested in improving the way their brains work, often might be using a supplement like a nootropic or herbal extract currently. So they are so happy to see that’s what we do!
What is it like to be part of the markets community?
It’s great! I recommend it to anyone – there’s no better way to refine your pitch and see what the customer really wants.
What makes you passionate about your business/product?
SAVVY started in 2016, and it is the Australia’s first nutrition business that improves the way the brain works.
Savvy is backed by experts in health and nutrition. It’s like a “superfood green juice” for your brain, using 13 ingredients based on over 500 scientific studies showing the benefits of the beverage making it the epitome of intelligent nutrition.
How have the markets supported you?
The Byron markets are where we started and sold our first product! And we are now in over 400 stores in a few months!
The markets have helped so much with this.
Byron Markets are a social enterprise that supports over 500 micro businesses in the region with profits helping community services and programs at the Byron Community Centre.
More info: www.byronmarkets.com.au